There are many advantages to having a certified management system – but did anybody ever tell you it was good for your Marketing?

No? Then you may want to read on….

Writing a Press Release

Anybody who thinks they are outdated could not be farther from the truth. Third party sources seem more reliable than a blog or social media post on your website. Write your press release as if you were wri- ting an article for a newspaper; many jour- nalists read press releases and only make a few changes before sending them to print. Just a reminder that a press release starts off with the primary information and then expands in later paragraphs.

Writing a Blog Post

Even if you have decided to write a press release, you should still write a blog post to publicize on your own website. Write for the audience and make it captivating. Grab the reader’s attention so they will keep reading about your accomplishment and hopefully help the reader decide they want to work with your company. Don’t forget to proo- fread and make the article aesthetically pleasing with different headers and photos to engage the reader.

Send Out an Email Campaign

Once you’ve received your certification, you should send an email to all of your custo- mers and vendors about it. This is not only to let them know about your accomplish- ment but also by linking to your website, you are driving more traffic to it and sho- wing the viewer all you have to offer.

Post on Social Media

There are several different times you can post on social media about your company’s certification. When you obtain the certifica- tion, you can write a post linking it with your certification body, which will increase the engagement. You can also post about the certificate handover, especially if you have nice pictures. You can then post the news article when it is published, linking with your newspaper again for more engagement, and you can post when you write your blog post, spreading the word and gaining more rea- ders.

Put your Certification Mark Everywhere

Putting your Certification Mark on give-aways, sell sheets, etc. is a useful marketing tool. The DQS certification gives your com- pany more credibility. By placing the Certifi- cation Mark on your marketing materials, corporate uniforms and trucks you will publicize your certification and en- courage potential clients to speak with a company representative. However, you must make sure your company’s use follows the DQS requirements. Another option is ordering a plaque or flag with the Certification Mark on it to keep in the office.

But most important: Whatever you do: It will strengthen your corporate quality culture